How to increase link popularity?
Increase link popularity is a very important factor in search engine optimization. Link popularity represents the number of other sites link to your website. If more sites link to your site, then your website will get higher search results ranking.
The concept is simple, who would want to link to your site, assuming that your website useless and unimportant? People like to share the good things to their family and friends. Once they found a good website or information and will post it to their blog, social networking sites and personal websites to share it. Hence, search engines will think your site must be very important so other sites will link to your website.
Link quality and quantity of links
The number of links is important, but to get high search engine ranking you must also ensure that other sites link to your site is relevant. Links from unrelated sites is not much help to improve your search engine rankings. Small number of high-quality (High PageRank and relevant content) link to your website rank higher than the thousands of links from non relevant sites.
To get a better search engine ranking, if the link to your site contains important keywords, it will be more effective. The most obvious example is the keyword phrase "click here" in Google search(may change later), and the top first place was Adobe Reader. Why? Because there are numerous websites using this keyword phrase (click here, click here to download…) link to this page. So when a user queries the keyword phrase (click here), the search engines are bound to return the most important pages (Adobe Reader) of the search results to the user.
For example, the page you want in the keyword "blue roses" get higher search engine rankings, you have to get more links as follows:
<a href="http://www.example.com">blue roses</a>
If the link to your site contains your search phrase, then the search engine finds relevant to your site and the search terms.
High link popularity alone will not make you get high search engine ranking, you have to optimize your website content for search engines. Combined both webpage content optimization and increase link popularity can give you higher search engine rankings.
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