What is Search Engine Optimization?
Search engine optimization means an activity or process to improve the related search keywords to a particular website ranking in search engine results. Text content, keyword usage and density, link structure, and error-free web design and other major factors affecting the site's ranking on search engine results.
Every day tens of millions of users use the free search sites like Google, Yahoo, Bing and other major search engine to search the information they want. Therefore, most webmasters want their site can easily be found in that among the tens of millions of users. Competition between sites thus began.
Let your customers find you
For a business site, the potential consumers to spend money to buy your products and services are the most important objectives. Assume that potential buyers can not find your website, how to sell them, even if you have the world's best products, recipes, and services?
Suppose you sell women's high heels, and your page has a listing of 500 in keyword search position of "women high heels". How much do you think the chance of your site will be found? Or do you think they will search every page, and then find your site in 50 pages?
Therefore, you need to make your website ranking positions rose from 500 until the top 10 for this keyword. This activity is Search Engine Optimization.
Enhance the site's search results ranking
Search engine optimization process is divided into – On-page and Off-page.
On-page Search engine optimization:
It is mainly for fixes and changes to the page content such as body text, keywords,
Meta tags, title, headline, link and so on.
Off-page Search engine optimization:
Mainly on the linking structure, domain names, web hosting, and whether the violation
of search engine rules and regulations and so on.
In order to distinguish a page which one is more important, search engines such as Google use PageRank (PR) to distinguish them from level 1 to 10. The higher PageRank is more likely higher ranking on the search results.
This process will take time and patience to achieve it. A good website need to have high quality content, accurate information, and trustworthy. Many people will want to share these sites to their friends or others if they think that's good. Therefore, they will paste the URL of these pages in their blog, website, social networking sites, and forums and so on. We call this as a one-way backlinks.
If more other sites link to your site using the keywords you want to optimize, then search engines will think your site and the keywords are related, and your page will increase in rank too. When the user enters the keyword, of course, search engines will first show them your page at the top.
So far, there have been a variety of ways to help you improve search engine rankings. Some may tell you that within a few days your website can be up to the top 10, but need only to pay a small fee. I want to say is you must be careful to look on such a message.
Search engine optimization is a long-term marketing strategy, need step by step and patience to implement. The return it brings you is beyond measure. You need to constantly learn about SEO knowledge, and personally test and use it until you find your way to success.
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