Why Search Engine Optimization (SEO)
Search engine is one of the ways that most Internet users use it to search for a specific site. This is why a site has good search engine listing can receive a lot of traffic.
Search engine optimization (SEO) is a process often used by people to improve their site traffic in the major search engines. SEO is also considered part of search engine marketing. Most of the site owners are trying to use SEO to get qualified visitors. The quality of these visitors are often measured by their use of keywords in order to achieve pre-set purposes, such as the completion of purchase, register, download, and submit information and so on.
According to statistics provided by Google, not more than 20 percent of search engine users to access the search results of second and third page. The study also pointed out that the list of search results in the top five will receive more attention and click-through rate. This is why the high ranking sites to get more traffic than those of lower rank.
Get free traffic from search engine optimization
There is another main reason is that these traffic is free. We all know that search engine the main source of revenue is advertising. We generally see the search results page will be divided into two parts, one is "organic" search and the other sponsored links.
Sponsored links are people to buy a particular keyword search results page to display their website, products or services. Usually they are more prominent display of the results page, because they paid to the search engines.
The "organic" search results list is generated based on user entered keywords. Each search engine has its own algorithms to determine page rankings. The relevance of the content, link structure, keyword usage, the importance of pages, and even a web design, etc., is several important factors in search engine algorithms. So by understanding the search engine algorithms to change or enhance web pages in a specific keyword search result rankings to get free traffic and this process is called search engine optimization.
Although most of the site owners want their website appear in search engines top listing. Unfortunately, most of their sites rank poorly or simply not search engine rankings. Because they fail to understand how search engines work.
In particular, the submission to search engines is only part of when you try to get good search engine rankings. Therefore, If you want to get targeted visitors from search engines, you must optimize your web pages for search engines.
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