Did you know you can control the mood of your visitors by using certain color choices? This is a simple concept that is very often ignored. But why?
Human emotions are very often triggered by color. You need to know which colors trigger which emotions. Color can make difference between buying and selling if used correctly. So, you need to choose the right color combinations for your site.
Colors is the first thing we notice and last thing we forget. if used properly it can be a powerful design tools. It is a doorway to our deepest thoughts and feelings, and desires. This is an issue worth discussing.
Which colors should you used?
Well, it is always best to keep your main content on a white background. This is easier on the eyes and will provide a sense of professionalism. The color white triggers emotions such as: purity, peace, and perfection.
While white is an important color, you will probably want to compliment your site with other colors as well. After all, there is creativity in each and every one of us. there is huge color spectrum for us to choose from. So, which colors are best?
Here are few ideas to help you.
Red colors can stimulate warmth, hunger, and excitement, Cooler colors such as green and blues, enhance calm and content feelings. Dark colors make objects seem heavier, while light colors make them seem lighter.
Yellow may reflect a lack of worry, while black a trouble state. Of course not all colors mean the same things to all people. Yellow may some times mean cheap, Green may mean money or greed, black may mean elegance or death.
Color has become a science and it is a much needed weapon as part of your marketing arsenal. You will need to take a great thought in choosing color as it will identify you, because once a color is "owned" it is associated with you and your company. I'm sure you have noticed this with examples such as Coca Cola red, Tide orange, and John Deer Green. It is just as important to your identity as your logo. If a shape provides a symbol, be aware that colors does the same.
Think carefully when choosing colors! Applying a certain color to your product is just site logic.
For example:
In stores colors identify, flavors, brands, and products: Green is a cleaner says pine-
in a mouthwash says mint, blue very often means strong mint- icy cool. Clear means
additive free. Red found in strawberries, cherries, and apples is very appealing. You
would never choose gray for laundry detergent because you don't want gray clothes, you
want brightly colored clothes. Blue, very unappetizing on a dinner plate. Red, is much
more successful as a dinner plate.
Because it strongly affects mood. Grays and browns seem somber and often depressing. But they can take on a more cheerful attitude with compliments of red. No matter how you use them, they suggest weight or something heavy. This would provide your visitors with a feeling of stableness and strength. Emotions like this will help your visitors to associate your site with stableness and confidence. Other colors such as burgundy, oyster, beige, blues will also provide a feeling of solidity.
What is the right color? Sometimes there is no right answer you just have to take your best shot. But the number one choice of Corporate America is still blue.
