Use Of Advertising Space To Generate Traffic
Many experts will tell you that advertising space doesn't work anymore, but this is not necessarily true. It is possible to purchase ad space and receive traffic through them; you just have to do it.
One way to purchase advertising space is to buy ad space for skyscraper banners. If possible, you will also want to purchase click throughs, rather than ad impressions. You can purchase impressions, but if there are no click throughs then you will not really receive any traffic. If do go with banner advertisements that are sold by impressions, then you will want to discuss where the banner will be positioned and what the average click through rate is.
The next way to generate traffic with advertising space is to purchase space on authority sites that sell text links. This is very common, but AdSense has taken over a lot of the text links that are located on authority sites. However, you can request to advertise through AdWords on specific sites. All you have to do is go to the site and click on their "advertise on this site" link in their Google text ads.
The last way you can buy advertising space is by exchanging banners or links with other websites. People often see this as a lose-lose situation, but if you are looking to generate traffic then this can be a useful way to advertise. You just have to be sure that you pick the right place to advertise.
The last thing you need to consider is price. If the site has a low Alexa rating, high page rank, good positioning, but too high of a price tag then you will want to go somewhere else. However, you need to keep in mind that you are going to be paying for high page rank and direct traffic. It is up to you to weigh it out and determine what you are willing to spend. This is important when you are considering both banner ads and text ads. Both types of ads need to be in places that are going to get clicks.
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