Generate Traffic with eMail Signatures
An email signature is like a mini ad that is affixed to the bottom of an email. Its message could be as simple as your name and email or as elaborate as flashing animated graphics. And with a just few mouse clicks, you can add your signature to the bottom of your emails automatically.
Generally, an email signature is a free email marketing tool, with the power to reach a large number of people. Using email signatures costs nothing and takes virtually no time to set up. Even so, a lot of popular web marketers believe that it is one of the great ways to promote your site.
Email signatures work every time you reply to or forward any email message; the more times the email is sent or forwarded, the more times the signature is shown. Say, the second person forwards that email to his/her own circle of friends, and then each person forwards the email again and again. Your email signature linked to your website will be shown to people you don’t even know, absolutely free! So it only takes a few steps to spread and showcase your website.
It is not SPAM. This is just a circle of friends forwarding emails to each other. But be sure you use the right email signature so that you will gain potential customers from the list of friends.
So how can you make your email signature recognizable?
- Keep it simple, yet direct to the point. Most email systems and mailing lists will automatically cut off any signature exceeding 4-6 lines, so keep it below this length. It's also a good idea to set your line lengths to about 60 characters -- the optimal length for readability.
- It should attract the people. Your email signature must be creatively done. Make use of “borders” of text or special characters.
- Include the name of your business and a short, concise marketing statement.
- Sell benefits, not features. Consumers will be more interested in the benefits they will receive from the products rather than its features
- Offer something free. An example of this is giving free information, a free-to-enter contest, free samples, etc. Your free report can contain other advertising material, but make sure that it does include free information so your customers won't feel like they have been exploited.
- Avoid using HTML coding in the signature. Many persons do not or cannot view HTML email. If you send plain text email, you are sure that everyone will be able to view it properly. Take into consideration different ways wherein your email signature will be recognized by the potential customers.
That’s all it takes to make your email signature stand out. So, better try it! - don't miss out on using this free, easy advertising method to get more traffic to your website!
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